Trade Body Association

NAFD
Type of funeral home
Independent
Direct cremation (from) £1495
Attended funeral, FD only (from) £1695
Professional fee £695
Source price list Source price list

Daniel Ross Funerals is a family-run, independent funeral home based at 255 Eachelhurst Road, Sutton Coldfield, owned and managed by brother and sister Daniel and Sarah. Being independent means they can focus purely on what's right for each family rather than following a corporate playbook, and the business serves Sutton Coldfield, Walmley, Erdington, Four Oaks, Little Aston and the surrounding areas.

The team offers traditional funerals as well as simpler direct cremations, described as a cost-effective alternative, alongside pre-paid funeral plans and 24-hour bereavement support and aftercare. Their approach is personal and hands-on, with the owners staying closely involved and willing to accommodate non-traditional requests, such as funerals without a minister. The business carries a Good Funeral Guide recommendation, reflecting a commitment to transparent, caring service, and aims to give Sutton Coldfield families choice without pressure whether they want a full send-off or a simpler alternative.

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