W A Truelove and Son Ltd, Morden

W A Truelove & Son is an independent, family-run funeral directors and monumental masons that has served families across Surrey and south London since 1885, a heritage stretching back more than 140 years. The business remains privately owned and staff-managed rather than belonging to any corporate chain, and today it operates a network of 18 branches across the region, including Ashtead, Banstead, Caterham, Cheam, Dorking, New Malden, Sutton and Wallington, all coordinated from its head office on Carshalton Road in Sutton. The Morden branch forms part of this local network, giving families in the area access to the same range of support as the group's other offices.

Alongside traditional and direct cremation funerals, the firm's services include coffin and casket selection, embalming, repatriation and pre-paid funeral plans. It also trades as a monumental mason, offering memorial design, engraving and restoration, and provides written guidance for families on practical matters such as registering a death, helping to ease the early stages of the process.

The company is a member of the National Association of Funeral Directors, Selected Independent Funeral Homes, the British Institute of Funeral Directors, the National Association of Memorial Masons and the British Register of Accredited Memorial Masons, reflecting its ongoing commitment to professional standards, and it was nominated for a Good Funeral Award in 2023.