Trade Body Association

NAFD
Type of funeral home
Independent
Direct cremation (from) £1550
Attended funeral, FD only (from) £3660
Professional fee £1795
Source price list Source price list

W A Truelove & Son Ltd has served families across Surrey and south London since 1885, making it one of the area's longest-established independent, family-run funeral directors, and it remains privately owned and staff-managed rather than belonging to any corporate chain. The company's Carshalton Road address in Sutton is the group's head office, coordinating a network of 18 branches across the region that includes Ashtead, Banstead, Caterham, Cheam, Dorking, Morden and Wallington.

Alongside traditional and direct cremation funerals, the firm offers embalming, repatriation, and pre-paid funeral plans, and also trades as a monumental mason, providing memorial design, engraving and restoration. Families are further supported with written guidance on practical matters such as registering a death.

The firm is a member of the National Association of Funeral Directors, Selected Independent Funeral Homes, the British Institute of Funeral Directors, the National Association of Memorial Masons and the British Register of Accredited Memorial Masons, reflecting its commitment to professional standards, and it was nominated for a Good Funeral Award in 2023.

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