Simpson & Wilde is an independent, family-run funeral directors serving Stoke-on-Trent and Newcastle-under-Lyme, led by Managing Director Ben Simpson and Director Daniel Wilde, who joined the business at just 16 years old. The firm operates from Hartshill Road in Stoke-on-Trent and maintains a fleet of Mercedes hearses and limousines, alongside alternative options such as horse-drawn carriages and motorcycle hearses.
Services include burials, cremations and direct cremation, together with prepaid funeral plans, and the firm structures its offer around three principles: being compassionate, with clients treated "with sensitivity and compassion"; transparent, with no hidden costs or last-minute fees; and professional, taking "deep professional pride" in its work.
The firm's ethos of "professional compassion with professional integrity" underpins its practical and emotional support for families throughout the funeral arrangement process, whatever tradition or style of service is chosen.
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