Trade Body Association

NAFD SAIF
Type of funeral home
Independent
Direct cremation (from) £1565
Attended funeral, FD only (from) £3670
Professional fee £2445
Source price list Source price list

Pearce Funeral Services is an independent, family-run funeral director with over 30 years' experience, led by John Pearce (DipFD MBIE) and described as the only independent funeral director in East Swindon. The firm operates from two locations: Ermin Street in Stratton St Margaret and Rivenhall Road in West Swindon.

Services include traditional attended funerals, direct/unattended cremation, woodland and natural burials, churchyard and cemetery burials, non-religious funerals, children's and babies' funerals, a chapel of rest, video streaming of services, monumental masonry, repatriations, and pre-paid funeral plans through SAIF Care. The firm serves Swindon and the surrounding villages of Royal Wootton Bassett, Highworth, Wroughton, Cricklade, Stratton St Margaret, Shrivenham, South Marston, Wanborough, Purton, Hook and Chiseldon.

Notably, no deposit or payment is required before the funeral takes place, easing immediate financial pressure on families. Pearce has been recommended by The Good Funeral Guide since 2011, holds accreditations with the NAFD, SAIF and the British Institute of Embalmers, and won Most Compassionate Funeral Director in Wiltshire (2024) and Funeral Director of the Year in Wiltshire (2025).

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