Nicholas E Potts and Daughter has been arranging funerals in Norwich since 1994, describing itself as the city's longest established independent funeral directors. The business is run by Nicholas E Potts, who holds FDSc, NAFD, MBIE, Dip FD and MBIFD qualifications, alongside Carole Potts and Natalie Smith, and is based on Angel Road serving Norwich, Norfolk and Suffolk.
As an independent firm, Potts emphasises transparent, personal service "without the corporate price tag," offering traditional religious funerals, civil and humanist ceremonies, eco-burials, direct cremation and pre-payment plans through Golden Charter. Coffin choices range from traditional wood to willow, bamboo, seagrass and cardboard, and the fleet includes Mercedes and alternative-marque hearses as well as horse-drawn and motorcycle options.
The firm holds NAFD membership and a Three Best Rated accreditation, and was recognised by Norwich City Council's Visit Initiative in June 2024. The team provides a 24-hour emergency callout service for bereaved families in Norwich and the surrounding area.
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