G Seller & Co Ltd - Newbold Verdon

G Seller & Co has served Leicestershire families since 1910, remaining an independent, family-run business passed down through generations. Managing Director Joseph Barsby leads the firm today, supported by Senior Funeral Director Andy Eeley, who also hosts the company's own "Lifting The Lid" podcast tackling misconceptions about the funeral industry. Alongside this Newbold Verdon office, the family operates from Hinckley and Broughton Astley, giving the practice real depth of local knowledge across Leicestershire communities including Barwell, Earl Shilton, Market Bosworth, Narborough, Countesthorpe, Coalville, Lutterworth and Sapcote, while staying rooted in one family's ownership.

The firm offers both "The Barsby Service," built around its own chapel with flexible scheduling, and "The Bespoke Service" for highly personalised arrangements, plus attended and unattended funerals, dedicated support for child loss and anticipated loss, and advance funeral planning through Golden Charter. Facilities include the Barsby Service Chapel with an on-site catering suite and a bereavement support room. Its memorial arm, affiliated with the National Association of Memorial Masons (NAMM), provides headstone design and restoration, additional inscriptions, grave tending, memorial stone insurance and personalised urns and keepsake jewellery, and the firm also runs bereavement workshops for schools and businesses and hosts a Service of Reflection for remembering loved ones.

The firm is a member of the National Association of Funeral Directors (NAFD) and SAIF, reflecting adherence to recognised industry standards. Whether arranging a traditional service or a simpler, unattended option under the banner "Your Funeral, Your Way," the team draws on more than a century of experience caring for the local community, available 24 hours a day.