Ash Brook Funeral Directors, Reading

Ash Brook Funeral Directors is an independent business run by proprietor Terina Dance, who holds a Diploma in Funeral Directing and is a member of the British Institute of Funeral Directors (Dip FD, MBIFD). The firm operates from two branches: 412 Reading Road in Burghfield Common, Reading, and a second office at 28 Mulfords Hill in Tadley, together covering Reading, Burghfield Common, Tadley and the surrounding parts of Berkshire and north Hampshire. The site describes a team that is "dedicated and loyal" and committed to the "highest standard of customer care" while giving families a "dignified, fond farewell to a loved one."

Services cover the full arrangement of a funeral, from coffin selection to memorials and inscriptions, and pre-paid funeral plans for families wanting to plan ahead. For those who have not taken out a pre-paid plan, the firm also offers a complimentary "My Funeral Wishes" service to record wishes in advance at no cost. Floral tributes can be arranged alongside the funeral, and the firm provides a 24-hour, 365-day callout service so families can reach staff at any time. The website uses the names "Ash Brook Funeral Directors" and "Ash Brook The Funeral Directors" interchangeably across the same site, address and phone numbers, with no distinction drawn between them for the public.