Affertons Funeral Care

Affertons Funeral Care is an independent Dundee funeral director founded in 2013 by Paul Craigie, who originally ran the business from premises on Clepington Road. In 2021 a fire at an adjacent takeaway forced the company to relocate, and it has since operated from modern facilities on Strathmartine Road. The firm has grown steadily since launch, passing 200 funerals conducted in a single year, and has picked up industry endorsements marking a decade in business.

Affertons has continued to expand its local footprint, opening a satellite consultation office in Fintry so that families in that part of the city do not have to travel to discuss funeral wishes - a move the company paired with plans to recruit additional full- and part-time staff. Paul Craigie has framed the firm's approach around close, personal relationships with the communities it serves, betting that word-of-mouth recommendation among neighbours will continue to drive the business. Affertons positions itself as a modern, locally-rooted alternative to national chains, serving Dundee and the surrounding Angus area.