Alfred Smith Funeral Directors states on its site that "we have been a family owned funeral directors for over one hundred and forty two years," placing its founding in the mid-19th century, and the group has grown to serve South London and Surrey from four locations: its head office at Rose Hill (304-310 Wrythe Lane, Surrey SM5 1AF), plus branches in Carshalton, Stoneleigh and Streatham Vale. This listing's address, 15 Rowan Road, SW16 5JF, corresponds to the Streatham Vale branch, trading historically under the name A Smith (Southwark) Ltd.
The group's services cover funerals and cremations, direct cremation, chapel-of-rest visits, monumental masonry (memorials and headstones), funeral transport, pre-arranged funeral plans and probate assistance, and it maintains a standardised price list across branches as required by law. Alfred Smith also partners with Ecclesiastical to offer funeral plans and supports St Raphael's Hospice as a local charitable partner.
The business is a member of the National Association of Funeral Directors (NAFD), operates a 24-hour service, and describes its approach as "professional service with care from our heart," aiming to provide what it calls "a dignified goodbye" built on more than a century of family trading and community recommendation.
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