The Sellman family has served Cannock since 1870. George Poole now runs the sixth-generation, award-winning firm with his sons and grandson.
67 Station Street Cheslyn Hay, Walsall, Staffordshire, WS6 7EG
A.J. Sellman Family Funeral Directors has been serving the Cannock and Cheslyn Hay area since 1870, when Alfred John Sellman established the business during the town's growth as a mining community. Now in its sixth generation, the firm is run by George Poole together with his sons Ralph and Edward and grandson Isaak, continuing a tradition of local, family-led care that has picked up multiple National and Regional Funeral Planner of the Year awards along the way.
A.J. Sellman is a member of both the National Association of Funeral Directors and SAIF, and is regulated by the Financial Conduct Authority through its funeral plan partnership with Golden Charter, giving families confidence they're working with an accredited, community-rooted funeral director. The team offers direct cremation, simple funerals, traditional services, and fully bespoke arrangements tailored to individual wishes.
Branches are based in Cannock, Penkridge and Cheslyn Hay, serving Cannock, Cheslyn Hay, Penkridge, Great Wyrley and the surrounding Staffordshire area, each offering personal guidance through every stage of arranging a funeral.
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